Silverhand Estate, the award-winning English sparkling wine producer based in Kent, has announced a prestigious multi-year partnership, becoming the Official English Sparkling Wine Partner of Fulham Pier, London’s newest riverside destination. Known for its sweeping water views, Fulham Pier is home to a wide variety of year-round events, exceptional food and drink and a vibrant community atmosphere, with a boutique hotel opening this October and spa launching 2026.
This partnership will see Silverhand Estate wines integrated throughout the venue, with a calendar of exciting activations, exclusive events for wine lovers and industry professionals, social media and press campaigns, and tailored promotions running throughout the year. . Silverhand’s sparkling wines are crafted to elevate life’s meaningful moments, bringing a sense of occasion to every gathering and encouraging people to pause, savour, and truly connect. Alongside a wider selection of the estate’s wines, guests will also be able to discover Silverhand's award-winning Blanc de Blanc cuvée at Lighthouse Social, the exciting members-only club located atop Fulham Pier. This partnership with Fulham Pier, a place built for celebration, reflection, and community, is a natural fit and highlights Silverhand Estate’s commitment to excellence in the premium English wine industry.
Gary Smith, CEO of MDCV UK, comments: "We are incredibly proud to partner with Fulham FC and Fulham Pier, aligning with two brands that share our values of heritage, quality, and innovation. This partnership puts Silverhand Estate at the centre of a vibrant and engaged community, and allows us to bring our English sparkling wines to a wider audience in one of London’s most exciting waterfront destinations."
Jon Don-Carolis, Commercial Director at Fulham Pier, added:
"We’re delighted to welcome Silverhand Estate as our Official English Sparkling Wine Partner. Their award-winning sparkling wines are a perfect fit for Fulham Pier’s vision to deliver exceptional experiences across our bars, restaurants, and event spaces. We look forward to raising a glass together on the Thames."
With a shared vision built on heritage, innovation, and exceptional quality, the collaboration brings Silverhand Estate to the heart of this vibrant riverside community. Elevating Silverhand’s commitment to raising the profile of English Sparkling wine into cultural and sporting moments across the UK, from those who enjoyed a glass of English Sparkling wine from the Silverhand pop-up bar during the annual Oxford vs Cambridge Boat Race to fans at Fulham FC games. With Silverhand being served in hospitality areas across the Riverside Stand, supporters will be able to raise a glass at special events and matchdays, celebrating moments both big and small at Fulham Pier.
The partnership launched at the start of the autumn/winter event programme at Fulham Pier. Marking a sparkling beginning to Silverhand Estate’s annual Season of Sparkling campaign; a vibrant celebration of English winemaking in the run-up to the festive period. Together Silverhand Estate with Fulham Pier and Fulham FC toast to a new era of English sparkling wine, setting the tone for a truly sparkling season ahead.
