Job Summary
The Digital & Social Media Manager is responsible for Lighthouse Social’s day-to-day digital presence across social media, website, member-facing digital platforms and paid digital activity. Working closely with the Head of Marketing & Events, the role translates the wider brand, membership, programming and commercial strategy into engaging, accurate and measurable digital activity. The role owns social planning and publishing, website content maintenance, digital member communications, performance reporting and the day-to-day coordination of new digital systems, portals and apps as they are introduced.
You will be reporting directly to the Head of Marketing & Events with a dotted-line reporting relationship to Head of Spa & Wellness at Sæl Spa, supporting ongoing digital and social media requirements, translating its events and partnership priorities into accurate, premium and measurable digital activity. The role requires strong editorial and visual judgement, digital confidence, commercial awareness and the ability to manage multiple platforms and priorities while maintaining a premium member experience.
Key Responsibilities
Digital Strategy & Planning
- Support the Head of Marketing & Events in delivering the digital, social and content strategy across Lighthouse Social and Sæl Spa aligned with membership acquisition and member engagement.
- Own a rolling digital content plan aligned with programming, F&B, membership, partnerships, seasonal priorities and wider commercial objectives.
- Maintain an appropriate balance of lifestyle, membership, event, F&B, cultural, partnership and brand-building content, while identifying relevant reactive opportunities.
- Keep abreast of platform, technology and digital behaviour changes and recommend practical opportunities for the club.
Social Media, Content & Community
- Own the monthly social media calendar, day-to-day publishing and community management across priority channels including Instagram and LinkedIn.
- Write and edit social copy in the Lighthouse Social and Sael spa tone of voice and ensure published dates, prices, booking information and partner credits are accurate. Obtain the required permissions and releases for members, guests, practitioners and partners featured in content.
- Act as the day-to-day contact for the external content agency; plan content days, produce briefs and shot lists, track contracted deliverables and manage feedback/amends.
- Maintain a strong mix of event-led and evergreen lifestyle content and an organised library of approved photography and video assets.
- Monitor comments, messages, mentions and member-generated content, escalating complaints or reputational concerns appropriately.
Website, Member Portal & Digital Platforms
- Own day-to-day website content maintenance within agreed CMS permissions, ensuring club information, imagery, event content, membership messaging, F&B information and key landing pages remain current and accurate.
- Work with the Digital Product Manager and relevant internal or external teams on website development, UX improvements, SEO fundamentals, landing pages and conversion journeys.
- Play an active role in the development, testing, launch and ongoing content management of the new members portal and other member-facing digital products.
- Coordinate marketing requirements for new systems, portals, apps, CRM or booking platforms introduced across Lighthouse Social and Sæl Spa, including content migration, testing, user journeys, launch communications and ongoing optimisation.
- Identify website or platform issues, content gaps and member journey improvements and ensure these are logged, escalated and followed through to resolution.
- Ensure digital platforms provide a consistent, intuitive and premium representation of the Lighthouse Social and Sæl Spa member experience.
Member Communications & Newsletters
- Own the build, formatting, scheduling and digital distribution of newsletters and other agreed member email communications.
- Work with the Marketing & Event Programming Manager, Membership, F&B and other teams to receive approved copy, imagery and content inputs in sufficient time for delivery.
- Support the ongoing development of CRM and email marketing capability, including testing, reporting and improved targeting where systems allow.
- Support Sæl Spa communications across the full member journey, including membership onboarding, events, treatment and class promotion, pathway education and ongoing member engagement across Lighthouse Social and Sael Spa communications.
Reporting, Brand & Collaboration
- Produce a concise monthly digital performance report covering organic social, website/digital performance where available, email activity and paid media.
- Use performance data to recommend what to continue, optimise, stop or test next.
- Protect the visual identity and tone of voice across digital channels and brief designers, agencies and creators where additional assets are required.
- Work closely with Marketing & Events, Membership, F&B, Operations, Partnerships, Private Events, Sæl Spa, Digital Product and external agencies to maintain a joined-up forward plan.
- Maintain relevant calendars, platform records, budget trackers, agency deliverables and historical performance data.
Knowledge, Experience & Skills
Essential
- Proven experience in digital marketing, social media, content or a comparable digital role.
- Experience managing websites or CMS platforms and confidence maintaining accurate web content.
- Strong understanding of Instagram, LinkedIn, Meta platforms and contemporary digital culture.
- Experience planning content calendars, briefing content creators/agencies and managing publishing workflows.
- Strong copywriting, visual judgement and attention to detail.
- Experience with email marketing/CRM platforms and digital communications.
- Working knowledge of paid social, performance metrics and reporting.
- Excellent organisation and project-management skills, with confidence managing multiple platforms and deadlines.
- Commercial awareness and an understanding of digital customer/member journeys.
Desirable
- Experience within hospitality, luxury, lifestyle, wellness or private members’ clubs.
- Experience supporting website redevelopment, member portals, apps, CRM migrations or other digital product launches.
- Understanding of SEO, UX, analytics and conversion optimisation.
- Experience with Meta Ads Manager, Canva, Later or comparable tools.
- Experience supporting membership or customer acquisition campaigns.
Success Measures / KPIs
- Accurate, current and high-quality website and member-facing digital content.
- Successful support of new member portal, system and app launches and ongoing adoption.
- Consistent delivery and quality of the social and digital content plan.
- Growth in relevant audience, engagement and digital support for membership acquisition.
- Timely, accurate delivery of newsletters and digital member communications.
- Paid campaign performance against agreed objectives and controlled budgets.
- Effective utilisation of external content resource and quality of digital assets.
- Useful reporting, insight and measurable optimisation of digital activity.
- Consistent brand experience across Lighthouse Social and agreed Sæl Spa digital touchpoints.
Health and Safety
- As confident custodians, all staff must adhere to Fulham Pier’s Health and Safety policy as well as comply with all role specific health and safety requirements. In addition, all staff have the responsibility to report any breach or potential breach in health & safety to a member of the health and safety team or senior manager.
Safeguarding
- Fulham Pier acknowledges that everyone has a responsibility for the wellbeing and safety of children, young people and adults at risk who are visiting Fulham Pier. As part of Fulham Pier’s commitment to providing a safe environment for children and adults at risk, we operate a Safer Recruitment Policy which all candidates must comply with. In addition, we require all staff who work with or interact with children or adults at risk to comply with our Safeguarding Children and Safeguarding Adults Policies.
Equality, diversity & inclusion
- We are committed to supporting an environment where all staff have a personal responsibility to uphold Fulham Pier’s Equal Opportunities Policy by treating fellow employees, prospective employees, casual workers, prospective casual workers, and customers fairly and impartially.
To Apply