Role Overview
- Support the Marketing team in managing and delivering engaging, accurate and on-brand content across Fulham Pier's website, email marketing, signage, onsite POS and third-party platforms.
- Help ensure Fulham Pier’s digital presence is consistently up to date, consumer-friendly and aligned with wider marketing campaigns and commercial objectives
- Entry-level role, ideal for someone looking to develop their career in marketing, content and communications within an exciting destination brand.
Key Responsibilities
Website Content Management
- Work with relevant in-house teams to manage and maintain Fulham Pier's website content.
- Write, edit and upload new event pages, blogs, news pages, vendor pages and other website content.
- Ensure website content is accurate, up to date, on-brand and easy for consumers to navigate, working with the team and other users of the website to ensure it is optimised to deliver an excellent customer journey.
- Support the transition to the new Fulham Pier website, including reviewing, updating and migrating content where required.
Onsite POS & Marketing Materials
- Coordinate the creation and delivery of onsite point-of-sale (POS) materials across Fulham Pier.
- Brief the Graphic Designer on monthly What’s On postcards, table talkers, toilet talkers, signage and competition signage.
- Gather relevant copy, messaging, offers and event information to inform creative briefs.
- Manage the review and approval process, ensuring all materials are accurate, on-brand and delivered to deadline.
- Work with relevant in-house teams to ensure POS is installed and displayed correctly across the destination.
- Keep onsite marketing materials up to date, removing or replacing outdated communications as required.
Signage
- Coordinate content for Fulham Pier's onsite digital screens. Brief, schedule and implement content promoting events, offers and announcements - regularly seeking opportunities to effectively cross sell and increase dwell time.
- Work with relevant teams to ensure digital screen content is timely, accurate and aligned with the wider marketing calendar.
- Coordinate onsite and offsite wayfinding to support a clear and seamless customer journey.
- Brief the Graphic Designer on directional signage, venue locations and visitor information.
- Ensure wayfinding is accurate, on-brand and updated as required.
- Support the implementation of temporary and event-specific signage.
Email Marketing
- Write and build engaging newsletter content, working with the wider marketing team to promote events, offers and key updates.
- Monitor newsletter performance and identify opportunities to improve engagement.
Blogs
- Working closely with the Social Media Executive, propose ideas for relevant and engaging blog content.
- Write, edit and upload blogs to the Fulham Pier website.
- Ensure content is optimised for SEO and GEO, helping Fulham Pier reach relevant audiences through search and AI-powered discovery.
- Identify opportunities for content to support wider campaigns, events and commercial priorities.
Third-Party Content
- Support the delivery of content across relevant third-party websites and platforms.
- Ensure imagery, listings, event information and venue details are accurate, consistent and up to date.
- Coordinate with external partners where required to provide assets and copy.
Marketing Support & Administration
- Provide day-to-day support to the wider Marketing team.
- Assist with the coordination and delivery of marketing campaigns and promotions.
- Support the wider team with ad hoc marketing tasks and projects.
Experience
- 1-2 years’ work experience desirable, but not essential, in Marketing, Communications, PR, Hospitality or any other faced paced environments.
- Degree or relevant qualification in Marketing, Communications, Digital Marketing, Media, Journalism or a related subject would be desirable but is not essential.
- Relevant courses or certifications in digital marketing, SEO, email marketing or content creation would also be advantageous.
Essential skills
- Strong written and verbal communication skills, with excellent attention to spelling, grammar and detail.
- A confident and engaging writing style, with the ability to adapt content for different audiences and channels.
- Excellent organisational and time-management skills, with the ability to manage multiple tasks and deadlines.
- Strong attention to detail and a proactive approach to keeping content accurate and up to date.
- Good understanding of digital content and how consumers interact with websites, email and social channels.
- Comfortable working collaboratively with different teams and stakeholders.
- A willingness to learn new systems, platforms and digital tools.
- An interest in marketing, content, digital media, events, hospitality or destination brands.
Preferred skills
- Experience editing and publishing content on a website or CMS (HTML coding desirable).
- Experience writing and building email newsletters using an email marketing platform.
- Basic understanding of SEO and GEO and how to optimise website content for search.
- Basic understanding of email marketing metrics, including open rates, click-through rates and engagement.
- An understanding of marketing principles and the role of content within wider marketing campaigns.
Personal qualities
- Someone looking for a place where you can be you; no clones in suits here.
- Curious and eager to learn, with a genuine interest in digital marketing and content.
- Proactive and hands-on, willing to get involved across a broad range of marketing activity.
- Someone that’s not precious; we leave our egos at the door and help get stuff done.
- Someone that’s up for doing things differently and trying (almost) everything once.
- Someone that wants to be part of a team that works hard, supports each other and has fun along the way.
- Someone hungry to learn, grow their career and get stuck in.
Health and Safety
- As confident custodians, all staff must adhere to Fulham Pier’s Health and Safety policy as well as comply with all role specific health and safety requirements. In addition, all staff have the responsibility to report any breach or potential breach in health & safety to a member of the health and safety team or senior manager.
Safeguarding
- Fulham Pier acknowledges that everyone has a responsibility for the wellbeing and safety of children, young people and adults at risk who are visiting Fulham Pier. As part of Fulham Pier’s commitment to providing a safe environment for children and adults at risk, we operate a Safer Recruitment Policy which all candidates must comply with. In addition, we require all staff who work with or interact with children or adults at risk to comply with our Safeguarding Children and Safeguarding Adults Policies.
Equality, diversity & inclusion
- We are committed to supporting an environment where all staff have a personal responsibility to uphold Fulham Pier’s Equal Opportunities Policy by treating fellow employees, prospective employees, casual workers, prospective casual workers, and customers fairly and impartially.
To Apply