Location: Fulham Green, Fulham High St, London.
Reporting to: Chief Marketing Officer
Job description
Having launched in June 2025 we are moving from “new opening” to established London destination, growing from local curiosity to city-wide relevance. From footfall spikes to sustained demand, we are looking for a Senior PR Manager to help lead that transformation.
This is not a traditional hospitality PR role. It is a placemaking, reputation-building and growth-driving role - shaping how London sees, talks about and chooses Fulham Pier.
We’re seeking a strategically minded PR leader to work with our agencies and internal teams to define and deliver an integrated PR strategy for Fulham Pier spanning:
• Consumer & lifestyle publicity, including influencer strategy for:
- Fulham Pier
- Riverside Market
- Brasserie Constance & Flo Bar
- New Spa (opening April)
- Lighthouse Social, our members club
• Excluding (but alignment required):
- Fulham Pier Hotel
- Fulham Football Club
• B2B and trade PR:
- Conference & events growth
- Commercial partnerships
• Corporate reputation and thought leadership.
You will be responsible for building national profile, deepening London cultural relevance, and supporting commercial growth across multiple revenue streams.
This role sits within the marketing team and works cross-functionally with commercial, hospitality, events and leadership teams.
What Makes This Role Different?
Unlike a traditional hospitality PR role this position is about:
- Positioning Fulham Pier as a destination in its own right
- Driving awareness beyond the local catchment to wider London explorers
- Elevating the destination and its respective businesses into lifestyle, cultural and business conversations
- Supporting measurable growth in footfall, dwell time and bookings
- Building long-term brand equity, not just campaign bursts
You will shape the narrative of an emerging London landmark.
Key Responsibilities
1. Destination Strategy & Narrative
• Develop and own a long-term PR strategy that positions Fulham Pier as London’s leading riverside destination
• Craft a clear and compelling narrative that spans food, culture, wellness, community and corporate experiences
• Build a consistent story that evolves as the destination grows, ensuring communications alignment among all business units
• Advise and report to senior leadership on coverage, reputational positioning and long-term brand perception
• Ensure the new wellness pillar forms a key part of the Fulham Pier narrative, alongside food, culture and community
2. Consumer & Cultural PR
• Secure high-quality national and London coverage across lifestyle, culture, travel, food, wellness and luxury media
• Drive profile around the individual business units and our experts (chefs, Dr’s etc)
• Major launches - Building awareness of the Spa as a leading London Wellness destination, securing coverage across luxury, health, fitness, travel and longevity media
• Amplify our seasonal campaigns, events programme, cultural moments and community initiatives
• Position and seek out opportunities for Fulham Pier within wider London cultural calendars and conversations e.g. London Restaurant Month,
• Build relationships with influential editors, journalists, influencers and tastemakers
3. B2B & Trade PR (Conference & Events Growth)
• Develop and execute a targeted trade PR strategy to support the growth of our conference and events business
• Secure coverage across MICE, hospitality, business and trade publications
• Position Fulham Pier as a premium, design-led, riverside venue for corporate events and brand experiences
• Support trade shows and industry showcases with proactive press engagement
• Develop case studies and thought-leadership content to attract agencies, corporate bookers and brand partners
• Build an annual calendar of awards across all Fulham Pier spaces, manage application process including writing of submissions, gaining approval with relevant teams and submission of entries
4. Corporate & Reputation
• Lead corporate communications including placemaking credentials, community impact and long-term development vision
• Shape thought-leadership positioning around destination-building and urban regeneration
• Effectively plan for and manage issues and crisis communications
• Prepare senior spokespeople for media engagement
• Work with our agencies to complete regular coverage reports for the Chairman
5. Growth & Commercial Impact
- Ensure PR activity contributes to:
- Increased footfall from beyond the local audience
- Higher event enquiries and bookings
- Ticket sales and cultural programme awareness
- Brand awareness across London
- Track and report on both qualitative brand impact and commercial contribution
- Work closely with marketing and performance teams to align earned media with broader growth strategy
Skills & Experience
- 8+ years’ senior PR experience across luxury, lifestyle, hospitality, travel, property or destination-led brands
- Strong experience spanning consumer, corporate and B2B/trade communications
- Agency and budget management
- Demonstrable track record of securing top-tier national coverage
- Experience supporting venue, events or conference businesses desirable
- Commercially minded, with an understanding of how PR drives revenue and demand
- Exceptional storytelling and writing ability
- Confident advising senior stakeholders and representing a brand externally
Personal Profile
- Strategically ambitious and growth-oriented
- Equally comfortable shaping long-term narrative and delivering hands-on execution
- Deeply connected to London culture and media landscape
- Entrepreneurial mindset with energy and pace
- Motivated by building something that becomes part of the city’s fabric
Why This Role Matters
Fulham Pier is at a pivotal moment.
The physical space exists.
The product is strong.
The ambition is clear.
Now we must scale awareness, deepen cultural relevance and accelerate growth. If you are motivated by building brands that shape places — and places that shape cities — this is an opportunity to lead that story.
Health and Safety
As confident custodians, all staff must adhere to Fulham Pier’s Health and Safety policy as well as comply with all role specific health and safety requirements. In addition, all staff have the responsibility to report any breach or potential breach in health & safety to a member of the health and safety team or senior manager.
Safeguarding
Fulham Pier acknowledges that everyone has a responsibility for the wellbeing and safety of children, young people and adults at risk who are visiting Fulham Pier. As part of Fulham Pier’s commitment to providing a safe environment for children and adults at risk, we operate a Safer Recruitment Policy which all candidates must comply with. In addition, we require all staff who work with or interact with children or adults at risk to comply with our Safeguarding Children and Safeguarding Adults Policies.
Equality, diversity & inclusion
We are committed to supporting an environment where all staff have a personal responsibility to uphold Fulham Pier’s Equal Opportunities Policy by treating fellow employees, prospective employees, casual workers, prospective casual workers, and customers fairly and impartially.
To Apply
Please send your CV along with a cover letter to people@fulhampier.com